The difference between an overarching presentation of a big story and a parochial one couldn’t have been clearer than in The Kansas City Star’s and The New York Times’ coverage today of developments in the world of for-profit colleges.
The contrasting coverage highlights the effects of the downturn of fortunes for most big-city daily newspapers.
Where we have landed, after all these years of the newspaper industry’s precipitous decline, is that readers of most metropolitan dailies’ print and online editions get cheated because they get a narrow, incomplete view of many stories with broad and deep implications.
Such is the case with the story of Corinthian Colleges Inc., one of the country’s largest operators of for-profit colleges and trade schools. One of Corinthian’s main brands is its Everest colleges, one of which is located at 92nd Street and State Line Road in Kansas City.
With that backdrop, let’s take a look at The Star’s coverage of the U.S. Department of Education’s recent crackdown on Corinthian, which basically under-educates students and over-promises jobs, while relying on — and getting rich on — federal student aid that accounts for the vast majority of its revenue.
The Star
A locally written story on Page A-7 of today’s Star carries this headline: “Everest College to carry on despite sale.”
The headline clearly signals that the story’s focus is the fate of the 92nd and State Line school, not the national scandal surrounding for-profit colleges, especially Corinthian.
In his lead paragraph, staff writer Brian Burnes (a good hand whose work I formerly edited) reports that “Operations at Everest College in Kansas City will continue as usual…even though the facility is among the 85 schools currently listed as being for sale by its corporate parent, Corinthian Colleges Inc.”
The second paragraph goes like this:
“The first thing we wanted to make sure of is that all of our students were able to continue their education without any delay or additional costs,” said Kent Jenkins Jr., a national spokesman for Corinthian. “That is the case at Kansas City Everest.”
After reading those reassuring words, I guess Star readers are supposed to wipe their brows, jump up from their kitchen tables and say, “Well, thanks be to God!”
The only hint in Burnes’ 11-paragraph story of what has been afoot at Corinthian comes in the fourth paragraph:
“Last month Corinthian…announced that education officials had limited its access to federal funds after it failed to provide documents and other information. Critics had accused the corporation of altering student attendance information and job-placement rates.”
Note how Burnes backed into the unsavory aspect of Corinthian’s dealings. First, instead of stating the situation as fact, Burnes has Corinthian announcing that the education department had imposed sanctions. Second, he says critics had accused the corporation of wrongdoing.
Now, let’s take a look at the flip side of this story.
The Times
The paper’s leading editorial carries this headline: “Lessons of a For-Profit College Collapse.”
Well, now, collapse? That puts things in a whole new light, at least for me.
…Before going any further, I will readily acknowledge that what a writer can say in an editorial and what he or she can say in a straight news story varies greatly: One is opinion, the other is arm’s-length reporting.
Nevertheless, the contrast in basic information provided by The Times and The Star is jaw dropping.
Here, for example, is The Times’ factual description of the Corinthian mess:
“Corinthian, which is being investigated by federal regulators and by several states, has finally come to a kind of reckoning. It has reached an agreement with the Department of Education to shut down or sell about 100 campuses during the coming months.”
Burnes could have written essentially the same thing, but he didn’t. In addition, The Times didn’t back into the company’s difficulties; it let the investigators hand down the incriminating allegations:
“According to federal officials, the company refused to turn over data that would have allowed it to determine how well students were succeeding and actually admitted to falsifying job placement and or grade and attendance records at various locations.”
Falsified records? Compare that with Burnes’ words — “altering student attendance information…”
There’s more. The Times also cited a lawsuit filed last year by the California attorney general in which the a.g. alleged that Corinthian “deliberately singled out low-income single parents who lived near the poverty line, urging recruiters to focus on ‘isolated’ people who had ‘low self-esteem.’ ”
In sum…
The Times’ editorial leads me to believe that the operators of Corinthian Colleges Inc. are a bunch of scheming, greedy bums. Burnes’ story, on the other hand, makes it look like Corinthian administrators merely hit a speed bump.
Pretty bad, wouldn’t you agree?





























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