I’m somewhat surprised that Kevin Kietzman got the ax at radio station WHB, but not overly so.
The gaffe he made on his “Between the Lines” show early this week was pretty damned serious.
He strayed far across the dividing line between sports and personal criticism when he said this about Kansas City Chiefs’ coach Andy Reid’s ability to manage players’ off-field problems…
“Andy Reid does not have a great record of fixing players. He doesn’t. Discipline is not his thing. It did not work out particularly well in his family life and that needs to be added to this as we’re talking about the Chiefs. He wasn’t real great at that either. He’s had a lot of things go bad on him: family and players. He is not good at fixing people.”
The clear “family” reference was to at least one of Reid’s sons, Garrett, who died in 2012 at age 29 of a heroin overdose.
Another of Reid’s sons, Britt, who is on the Chiefs’ staff, pleaded guilty to weapons and prescription drug charges after being involved in a road rage incident near Philadelphia in 2007.
In this case, Kietzman’s high profile worked against him. Had he been a lesser-known personality, with fewer listeners, he might have gotten away with it…might have stayed on the air.
But Kietzman is the main face — or talking head — of WHB, having been on the station since its rebirth as a sports-talk station more than 20 years ago and having worked as a TV sports announcer for a decade before that. He’s one of the two biggest guns at the station, along with Soren Petro, who has the 10-2 time slot, before “Between the Lines,” which airs from 2 to 6 weekdays.
Keitzman also is — or was — a part owner of the station, and his wife, Jessica Kietzman, is listed as a senior advertising account manager. The president of Union Broadcasting, the firm that owns WHB and a few other stations, is Chad Boeger, who, like Kietzman, has been at the station since its inception.
It had to be difficult for Boeger to cut Kietzman loose, but Kietzman’s transgression was so bad it left Boeger little choice. The Kansas City Star made it easier for Boeger by weighing in with an editorial on Wednesday. The editorial said, in part…
“Invasive and presumptuous don’t begin to describe Kietzman’s rant. If the coach’s private life is fodder for this kind of public discussion — and it shouldn’t be — then how about some empathy instead? Or just the humility to know you’re absolutely out of your depth when deigning to judge another family’s parenting, with complete disregard for the adversity and anguish they’ve endured?”
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Delving down another level on this episode, a major problem for Kietzman is that he always took himself too seriously. Where Petro is self-deprecating and often wickedly funny, Kietzman was pretentious and often bombastic. Politically conservative, he would sometimes stray into politics — not head on but peripherally — a big mistake for a sports personality trying to maintain a diverse audience.
Also, sports-talk radio is basically a wasteland. I listen to Petro sometimes, especially if I tune in and he’s talking about the Royals, but all the daytime sports-talk shows bludgeon listeners with commercials. If I’m listening, I turn the radio off when they go to a break and wait several minutes before tuning back in.
Besides the commercial overload, there is a dearth of interesting discussion material for the sports-talk guys. During the fall and winter, when college football and basketball are in season, there is more variety than during the summer months, when it’s essentially the Chiefs and Royals.
And so it was that Kietzman was blubbering about the Chiefs and the Tyreek Hill situation when he opened his mouth and verbalized an opinion he obviously had been thinking about for a while.
…Well, it will be interesting to see where Kietzman resurfaces. I believe he’s 55, so he probably won’t be retiring.
Who knows, maybe he’ll turn up on a Fox News cable network show. He could rub elbows with Sean Hannity and Tucker Carlson. Having crossed one big line, he could easily bound across another.