In a column posted on The Star’s website this morning, Greg Farmer, the paper’s managing editor the last six years, thanked readers for their loyalty and talked about “connecting better” with them.
However, as we used to say in the newsroom when the biggest news was not played prominently at the top of the story, Farmer “buried the lead.”
Clear down at the bottom of the story, where there is customarily a line identifying the writer and his or her title, the sentence describing Farmer said simply, “Greg Farmer is The Star’s interim executive editor.”
That would mean little or nothing to the casual reader, but to insiders who have been around journalism, it was a ground-shaking sentence. What those eight words said was that Mike Fannin, who has been on leave twice since being arrested June 7 in Olathe on suspicion of DUI, is out. (The arrest was his third on a DUI charge.)
Heretofore, stories in which Farmer has been mentioned have described him as managing editor. Today that changed, and it was a back-door way of saying that Fannin was no longer the editor. If Fannin was still the editor — even if he was on leave — The Star would not have have bestowed the title of interim editor on Farmer or anyone else.
Unfortunately, a failure to be straightforward with readers regarding top management changes, has plagued The Star in recent years. Just three years ago when Fannin was announced as president and editor, the paper did not once mention the name of Tony Berg, the president who had either been let go or left on his own volition. (He’s now president of The Wichita Eagle, which is part of the McClatchy chain.)
That was extremely odd because Berg’s arrival had been announced with much fanfare in January 2016.
In a prominently placed story announcing Berg’s appointment, Mark Zieman, then vice president of operations at McClatchy, was quoted as saying: “This job sparked a great deal of interest both inside and outside of McClatchy. I’m confident Tony has the skills to get us through the digital transformation. He has the drive.”
It’s a big deal, being named publisher and editor at a major metropolitan newspaper…And yet, when Berg departed, his name was never mentioned. That’s not right. That’s poor journalism.
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Now, I admit the current situation, with Fannin having personal problems, is difficult. But The Star reports on difficult situations all the time; that’s one of its most important roles. So, The Star should be equally forthcoming when the news is inside its own operation.
In this case, as soon as upper McClatchy management determined Fannin could not stay on, The Star should have run a story saying Fannin had resigned or been relieved of duty and that Farmer would serve as interim editor until a successor had been selected.
That’s how The Star would report a change in top management at any of KC’s biggest companies, such as Hallmark Cards or Cerner, which was purchased by Oracle in June. But when it comes to self-reporting, The Star has proven itself to be dodgy. And that’s not the way to cultivate trust with readers.
Not that readers need to know everything that’s going on inside the paper, such as who’s going to be city editor. But they certainly deserve to know who’s running the show.
…I like Farmer and think he will do well, assuming that he becomes the next editor. As I wrote last month Farmer has been at the paper since 1997 and has been managing editor (the No. 2 post) since 2016.
He’s about 50, making him about six years younger than Fannin, who is 56. When I was at The Star (I retired in 2006), Farmer was highly regarded by almost all staff members. He is reasonable and calm; he knows the city; and he’s a good leader.
I realize that Farmer can’t order up a story about his elevation to interim editor — that call probably would be made by McClatchy CEO Tony Hunter — but if he is serious about “connecting better” with readers, he should encourage Hunter to authorize a story informing readers there’s been a change at the top of the hometown paper.
I’ll gladly resubscribe to the digital version when they get rid of the surplus of opinion writers and hire additional reporters. Oh, and also get a digital format that works as well as the WSJ or NYT.